Summary of new business opportunities brought by t

Summary of new business opportunities brought by new printing technology to the printing industry

president Shen's speech is divided into four parts. Here I will be able to maintain our impact machine well Let's just make a brief summary

first, the printing industry is undergoing a new revolution

Second, the development trend of the printing industry

Third, the challenges faced by the printing industry

Fourth, suggestions for China's printing industry

first, the printing industry is undergoing a new revolution

1 Technical characteristics of the Printing Revolution: Network + digital printing

2 Several cases: on-demand publishing: official publications, personal publications, personal photo albums, personalized direct mail promotional materials, personalized packaging, key customer services: Thank you letters from banks, key customer services: Sumitomo Bank of Japan regularly provides customers with personalized bills, etc., and on-demand printing services provided by rithmatic express chain stores in Japan

3 The five technological foundations of the printing industry revolution

the power of computer functions

the development of network technology

the progress of digital printing technology

the support of workflow software

a wide range of customers that can be connected through the network

he pointed out that these five factors will inevitably contribute to the revolution of the printing industry. The printing industry revolution has also had a far-reaching impact: the rigidity of experimental machines has been affected, and the combination of digital printing and networking technology has formed a new market, business model and enterprise organization structure. The industrial revolution has turned the industrial attribute of the printing industry from processing industry to multimedia service industry

Second, the development trend of the printing industry

1 Comparison of the development of printing industry between China and developed countries developed countries:

the development of printing industry is slowing down and has a downward trend, which is mainly reflected in the decrease in the number of printing enterprises

the decrease in the number of employees in the printing industry

the decline in the price of printing

the growth of sales in the printing industry is at a standstill

take the United States as an example, the situation in Western Europe and Japan is similar to that in the United States

the United States: the number of printing companies continues to decrease

United States: the number of employees in the printing industry fell to a five-year low

the United States: the sales revenue of the printing industry is at a standstill

China: the risk of the steady growth of the total output value of the printing industry (unit: 100 million yuan) is relatively small

the printing industry in developed countries as a whole is relatively depressed, in which the printing of publications is declining, but the commercial and packaging printing is growing

China's printing industry as a whole is in an upward trend, but the commercial and packaging printing is growing rapidly, and the growth rate of publication printing is small

2 Development trend of publication printing

the printing business of the book, newspaper and periodical publishing industry will decrease, and the on-demand publishing and printing business based on digital printing will increase

the printing of newspapers and periodicals will be most affected, and the printing of books and periodicals is relatively small

before 2020, the printed matter of publications will continue to coexist with the network media and will not replace each other

some publications will be distributed in both printed matter and electronic forms, which will produce new The market service industry fully supports personalized publishing. The digital resources of cross media publishing will become one of the important resources of publishing houses. The copyright protection in the application of digital resources will become a new topic in the publishing and printing industry. Publications will move from centralized printing to decentralized printing. Libraries, bookstores, supermarkets, newsstands, etc. will become publication download centers and on-demand printing centers. Under the impact of network media, Newspapers will strengthen regional market services and color graphic printing services Development trend of advertising and printing materials

the printing business of advertising and publicity materials will also be impacted by online advertising, but it will still develop for a long time

personalized direct mail advertising business using digital printing will grow rapidly

most advertising and promotional printing materials are still completed in printing plants

4 Development trend of packaging and printing

packaging and printing will be less affected by the network media, and will continue to develop

e-commerce will further promote the packaging and printing business

digital printing technology will be more applied to the label field

Plastic packaging, metal packaging, anti-counterfeiting printing, etc. will have further development

5 Development trend of digital printing

digital printing: the proportion of sales revenue in commercial printing continues to increase

Global: in 2002, the installation of color digital printing machines with more than 35 pages/minute reached 12000, in 2004, the installation of equipment with more than 40 pages/minute reached 49400, and in 2010 it will reach 163000

China: the installation of production-oriented digital printing equipment is 871 In addition, he mentioned the application of digital printing in China: the quality of digital printing is close to, reaches or even exceeds the level of offset printing

the diversification of application fields has begun to penetrate into all fields

digital printing enterprises have begun to make profits

6 Auxiliary services will become an important source of revenue for printing enterprises

in the United States, service revenue accounts for an average of more than 50% of the sales revenue of printing enterprises

services include: mailing, sending, database, design, equipment management, photography, content management, new media, consignment, copying, other services

technological development

Global CTP equipment continues to increase, China sold more than 3 million square meters of CTP plates in 2004

8 Looking at the technology development trend from Chicago print 05, President Shen shared with you 21 "must see products" and 38 "worth seeing products" at the exhibition

III. challenges faced by the printing industry

1 The challenges of business diversity, variability and complexity brought by the industrial revolution; The challenge of re education of employees' knowledge and skills brought by the industrial revolution; The challenge of accelerating equipment renewal and increasing investment brought by digital network technology; The challenge of reducing the number of employees brought about by the improvement of automation of new technologies

2 The challenge of decreasing market share of print media brought by the development of digital network media; The challenge of falling printing prices; The challenge of changing the role of processing enterprises to value-added service providers; Challenges of the diversion of printing outsourcing business from developed countries to countries with lower labor cost in the world printing industry chain P

IV. president Shen put forward suggestions for China's printing industry:

actively adopt digital and network technology, transform to multimedia service enterprises, adopt new technology, improve quality and reduce costs

actively apply CTP technology, digital printing technology, network technology, flexographic printing technology Inkjet technology

enhances service awareness and provides value-added services for customers

actively establishes digital and networking workflow

establishes and improves digital asset management system

implements overall transformation from technology, business model, organizational structure and other aspects

actively promotes product structure adjustment according to the market changes triggered by the industrial revolution, and focuses on the following promising and profitable markets:

packaging and printing market, In particular, personalized packaging products and electronic labels RFID

commercial printing, especially personalized direct mail products and variable data billing market

on demand publishing

hybrid printing combining traditional printing and digital printing

value added services

information source: printing managers